You feel it before you wear it
Cinematic portrait by Creative Director Alessia Moccia exploring fragrance as memory, atmosphere and emotional perception through photography, cinema and AI.
It doesn’t start on the skin.
It begins earlier.
In something already known,
but impossible to place.A trace of memory.
A tension you can’t resolve.This is where the image appears.
Not to describe the scent —
but to let it exist.
Directed by Alessia Moccia
Original score by Andrea Angioli
