You feel it before you wear it

A cinematic portrait exploring fragrance as memory and emotional perception — where scent becomes atmosphere, tension and presence before language.

It doesn’t start on the skin.

It begins earlier.

In something already known,
but impossible to place.

A trace of memory.
A tension you can’t resolve.

This is where the image appears.

Not to describe the scent —
but to let it exist.

Directed by Alessia Moccia
Original score by Andrea Angioli

Alessia Moccia

Born and raised in Rome, Italy, I found my creative home in New York City. As an awardee photographer, I merge passion and curiosity—fashion is my mindset, and the street is my culture.

As a photographer, art director, and fashion editor, I collaborate with brands, talents, and public figures, crafting imagery for ad campaigns, print magazines, and social media.

My hypersensitivity and empathy are my superpowers, allowing me to see the world profoundly and envision the bigger picture. As a cultural observer, I’ve always had a pulse on where things are headed, with fashion as the driving force behind my vision.

https://www.e-uphoria.com
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