Alessia Moccia

Creative Director• Photographer • AI Filmmaker

Award-winning Creative Director, Photographer and AI Filmmaker creating cinematic campaigns and visual worlds for fashion, beauty, fragrance and luxury brands.

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I didn't start with AI.

I started with people.

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I direct cinematic visual worlds for fashion, beauty, fragrance and luxury brands.
My work lives at the intersection of photography, cinema and AI — but technology has never been the story.

Why do some images stay with us?

That question gradually led me beyond photography.

Today, my work extends beyond image-making into an ongoing exploration of perception — how emotion, memory, desire and attention shape the images we remember.

Every image is made for a human mind before it is made for a screen.

Biography

Born in Rome, I began my career inside the fashion industry, working across photography production, fashion editing, styling and art direction in Milan. That experience shaped the way I still approach images today: through fashion, narrative, gesture and human presence.

Photography gradually became my primary language, eventually taking me behind the camera and later to the United States, where I spent years working between New York and Miami across commercial photography, creative direction and exhibitions.

Today, I am an award-winning Creative Director, Photographer and AI Filmmaker, and the founder of E-uphoria Studio. My practice spans photography, cinema and artificial intelligence, creating campaigns and cinematic visual worlds for fashion, beauty, fragrance and luxury brands. AI became part of my practice not as a replacement for photography, but as another image-making medium — one that allows direction, memory and imagination to exist beyond the physical limits of a traditional shoot.

Alongside my commercial work, I explore the relationship between visual perception, psychology, desire and memory — and the question that has followed me throughout my career: why do some images stay with us while others disappear?

Career Highlights

2025

  • AI Film Festival — Official Selection (The Runaway Bride)

  • Reply AI Film Festival — Official Selection (The Son of a Narcissist)

  • New York Photography Awards — Award Winner

  • Maison10 Art Gallery — Artist-in-Residence

2024

  • Superlative Gallery — Bali

  • Selected for HUG 100 Photographers to Watch, chosen by photographers John Knopf and Michael Yamashita.

2023

  • Art Basel Miami Week

  • The Canvas 3.0 — Oculus World Trade Center, New York

  • Technology and Humanity, Kanvas, Dubai, UAE — curated by Marina Alvitr.

  • Photography acquired for the permanent collection of Lofty Brickell, Miami

  • The Gallery at the Selina Hotel — New York

2022

  • International Photography Awards (IPA) — Honorable Mention

  • YES NFT Show — Galleria Ca' d'Oro, New York

  • Speaker — DCentral Miami (Women in Web3 & NFTs)

Selected Clients

  • THE OUTNET

  • Arabiyat Prestige

  • Nabeel

  • Diesel

  • Adidas

  • Dolce & Gabbana

  • Luxottica

  • L’Oreal

  • Eastpack

  • Boudoir Athanasiou

  • Maison Nesrine

  • Buona Fortuna

  • MSC Cruises

  • AT&T

  • McDonald's

  • Hitachi

A woman with dark hair tied back, wearing large dark sunglasses, a black blazer, and a shiny black shirt, sitting in a vintage car with dark interior and reflections on the window.