DAMN 8760: The Masks We Shed
Cinematic still from The Runaway Bride by Creative Director Alessia Moccia, an AI fashion film officially selected for the 2025 AI Film Festival in collaboration with the Tribeca Film Festival, exploring identity through fashion, cinema and AI.
Robert Greene once wrote: “We wear three masks: one for the world, one for those close to us, and one we never take off.”
But what happens when life cracks the third one — and something truer emerges?
DAMN 8760 is my cinematic AI film series exploring that exact moment: the internal break, the shift, and the transformation we never plan—or post.
8,760 — the number of hours in a year — becomes the measure of unseen change.
Each short film captures one of those hours: raw, surreal, and emotionally real.
“The Runaway Bride” is not about a wedding — it’s about breaking from a version of self that no longer fits.
“The Cowgirl” performs defiance while questioning the performance itself.
“Unborn Believers” asks what it means to choose life from inside the womb.
The Son of a Narcissist” is a brutal, poetic retelling of a true story about childhood abuse, survival, and the silent war inside a family.
AI is not the subject of DAMN 8760 — it’s the collaborator. A brush, not the painter. I don’t believe in using AI to replace creativity — I believe in using it to amplify the human scream we’ve been holding in for too long.
These aren’t just stories.
They’re emotional coordinates.
Moments when the mask slips — and something real steps forward.
The first chapters of DAMN 8760 are now available on my site and social channels.
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By Alessia Moccia—Creative Director, Photographer & AI Filmmaker
